Ljubljana being the capital of Slovenia is a very central location in Europe. Close to Italy, Croatia, Austria and Hungary, the small country seems to be influenced by all the cultures while remaining their own charm. Arriving in the centre of the city allowed some very special impressions of the ‚old town‘, and the very charming and well-balanced atmosphere of the country. That’s the perfect environment for Mercedes-Benz Fashion Week Ljubljana

Exciting brands like PETER MOVRIN, IVANMAN and NATASA PERSUH showcased their new collections on the first night, bringing hundreds of fashion fans to the exhibition centre of the capital.  

Peter Movrin, who has made a name for himself in the industry long before his show in Ljubljana on Tuesday, did not only convince visually, but more specifically once all the models showed the collection by the end of the show: With the music turned off, the audience was able to hear the sounds the fabric creates when it is worn.

Croatian-born and now Berlin-based designer Ivan Mandzukic showed his new collection, trying to combine high-end fabrics and cotton, the expensive and the inexpensive, as he explained. With cutting lines drawn onto the fabric of minimalist suits, coats and trousers, he made deconstructed certain elements of finishing a collection or even an outfit.


Nataša Peršuh presented her collection named “Day Before” which evolves around functional clothing that is simplistic and yet fashionable and very unique. Her creations are known for the combination of minimalist elements with a sense of a high fashion feeling.


The following days were filled with a very well-balanced mixture of culture and fashion related events, such as a meeting the major of Ljubljana, runway shows by YOUNG@SQUAT, JULIJA KAJA HROVAT, MILICA VUKADINOVIC, SUSNYARA and DRAŽ, as well as a panel discussion. Here, the attending international media was asked about their opinion regarding the impact of social media on the fashion industry. In general, the opinion was rather coherent: writers for Vogue Italy, Harper’s Bazaar Serbia and The Issue all agreed that for a certain target group social media platforms such as Instagram grow more and more important, while the classic media outlets still have their very own target group. These consumers are usually more focused on coherent visual concepts and aesthetics as well as the depth of their content, rather than fast fashion, and – fast media.


More designers that presented their collections in the Ljubljana Exhibition Centre were SOFIA NOGARD, ATELIER TERRA URBANA and AKULTURA.

The last night, the last collections were shown: CLICHÉ, SENS, XENIA DESIGN and TANJA ZORN, JSP and TWINS BY BEGOVIĆ & ŠTIMAC. But the most inspiring and outstanding collection was the menswear line by Italy-based label D’ALPAOS, who’s minimalist and yet avant-garde, artistic and still minimalistic designs were definitely one of the many highlights offered to the visitors and press in Slovenia this season.


With Slovenia being in such a unique geographic and social position, the talent that is born and bred here is basically divided into two generations and cannot be discarded by the international fashion world. On one hand are fashion students that grow up with social media trends and modern, fast-paced environments heavily impacted by international influencers. Opposing to this young generation, there are designers that began their career in the late 80s. These designers, such as Alenka Globočnik Fabjan translate their understanding of the grunge-y, gothic-y movement they were involved in at the very beginning of their career, and form it into high-fashion luxury collections that fill a gap. This gap though seems to only exist on the very particular Slovenian market, making it difficult for these very special design talents to expand their businesses.

All in all, the mixture of emerging design talent and traditional, experienced fashion designers is a refreshing combination to see and a much-appreciated change compared to the long-established fashion weeks in Paris or Milan.